If you want to get more views on YouTube. Then, you should promote your youtube channel. More so, you should respond to viewer comments, create video playlists, design eye-catching thumbnails, and so on. Now is the perfect time to learn how to promote your YouTube channel. Youtube is the second most-visited site on the web, and in an age and time when we watch up to six hours of video every day, the future is obvious.
As earlier stated, YouTube is the second most visited website on the planet. Every month, more than two billion people use it, accounting for one-third of all internet users. There, 74% of adults in the United States are watching videos.
The purpose of this guide is to point out how your brand can amplify its message on YouTube by using easy-to-implement strategies, but we will also go over some advanced tactics that professionals use to get more YouTube views.
We will discuss each of these strategies for marketing your YouTube channel and maximizing your viewership below. No matter if you are new to the game or want to see your numbers soar, these tips are all fair game.
But before we get down to the real deal. Let us quickly rush into these important tips briefly.
What Counts as a View on YouTube?
The Followings are counted as views on YouTube:
- A view is recorded whenever a viewer intentionally starts a video on their device and watches for at least 30 seconds. It’s really that simple!
- A view will be recorded if you play your own video.
- If a viewer watches your video multiple times, each viewing is counted as a new view. (However, repeatedly refreshing to try to game the system will be detected by Youtube.)
- Any views generated by embedded YouTube videos or YouTube videos shared on Facebook will be counted as well.
- YouTube counts live views as well.
- Youtube analytics are refreshed every day or two, so if you don’t see an immediate reflection of your activity, come back later.
What does not count as a view on YouTube?
Youtube’s algorithm is designed to ignore any plays that appear to be automated. It only wants to know how many times a real human watched your video on purpose.
When a single user or bot repeatedly refreshes a video, or when a website auto-plays a video, these views are not added to your total view count.
How To Get More Views On YouTube
Every day, over one billion hours of YouTube are watched globally. Here’s how to stand out from the crowd and get some of those eyeballs.
#1. Make sure you know the YouTube basics
Basic YouTube housekeeping consists of the following:
- A consistent visual identity (your channel icon, YouTube channel art, as shown in the Rupaul’s Drag Race example below, and so on).
- A well-developed and informative About section (unless you are a breakout YouTube star like Joana Ceddia)
- current contact information (so all your potential customers and future brand partners can get in touch).
#2. Create attention-grabbing, must-see titles.
YouTube marketing is all about presentation.
When it comes to the performance of your video, titles can make or break it. Consider whether you are presenting your content as a “must-see” or “meh.”
The key to creating killer titles is to capture your audience’s attention without resorting to clickbait headlines. People want entertaining content, and they want to know what your video is about right away.
The takeaway here is that you should definitely spend time thinking about interesting titles rather than going with the first idea that comes to mind.
In terms of specifics, a well-known study from Tubular Insights suggests that YouTube video titles should be between 41 and 70 characters long. Meanwhile, tools like CoSchedule’s headline analyzer recommend a headline length of 55 characters. CoSchedule’s tool isn’t designed specifically for video titles, but it’s great for coming up with YouTube-friendly titles to help promote your channel.
#3. Conduct your research and work to improve the search ranking of your video.
YouTube is both a social platform and a search engine. YouTube SEO, or optimizing your videos for search, is another popular strategy for increasing views.
In other words, you want your video to be near the top of YouTube’s results list when your ideal viewer types in your chosen keywords. That means you must understand what your audience is looking for, whether it is tutorials, inspiration, or entertainment.
The best way to drive new eyes to your videos is to rank in search results and not just focus on subscribers and people already interested in your channel.
However, this is easier said than done. Therefore, how can you improve your YouTube video’s search ranking? You should use a tool like Google Keyword Planner.
How To Get More Views On YouTube #4. Optimize your videos for visibility
Here’s something to think about: YouTube videos appear in 70% of the top 100 Google search results.
Check it out for yourself. Google will return something from YouTube for any given product or “how-to” query.
Indeed, YouTube results can sometimes appear even before traditional blog posts or websites.
Take heed: YouTube is the world’s second-largest search engine in its own right. People use YouTube in the same way that they use Google to search for products and solve problems.
Consider your YouTube videos to be similar to any other piece of content that requires optimization in terms of keywords, tags, and so on.
To improve your chances of appearing, follow these YouTube SEO best practices:
- Include keyword phrases in your titles and descriptions. You can find keyword ideas by using a tool like Keywordtool.io.
- In your video, mention your keywords: According to Backlinko’s Brian Dean, mentioning your target keywords in your video can assist YouTube in better understanding what your video is about.
- Categories: Use categories to assist YouTube in determining who to show your videos to.
- Tags: In addition to categories, tags can be added to your videos to provide more context about your content On YouTube, you can use as many tags as you like.
- Engagement: YouTube uses engagement (likes, comments, and views) to determine where videos appear in its search results.
#5. Concentrate on a niche (and the audience you want)
If you want to optimize your YouTube marketing strategy, you need to be precise and ruthlessly selective about your goals—and the content that will get you there.
You’re not making videos for everyone. You’ve come to see someone important: your audience.
Yoga with Adriene has thrived because she creates ultra-specific videos with titles like “Yoga for Joy” and “Yoga for Courage,” and she even releases Spanish-language versions of her videos. She’s just one of the thousands of yoga instructors on YouTube, but her ultra-inclusive concepts and attitude have struck a chord — she has nearly 10 million subscribers.
How To Get More Views On YouTube #6. Find out what your target audience Wants
You want to make sure that any type of content you create is in line with what your audience wants. Start by getting to know your audience and what type of content they want to see from you, whether you’re writing a blog post or making a video.
If you’re just getting started with YouTube promotion, look at your competitors or other video creators in your industry. Examine which of their videos receives the most views and engagement. This will give you an idea of what topics your audience is interested in learning about as well as the type of videos they prefer.
If you’ve already uploaded videos, another option is to look at your YouTube Analytics. YouTube provides detailed information on demographics, location, engagement, and other useful statistics.
How To Get More Views On YouTube #7. Make your thumbnails unique.
Creating custom thumbnails is one of the simplest yet most effective ways to promote your YouTube channel and get more views to your Youtube channel.
Consider your title and thumbnail as a one-two punch to pique a viewer’s interest.
YouTube automatically grabs a screenshot from any given video and uses it as a thumbnail. Unfortunately, the image it captures is sometimes a blurry shot of you adjusting the camera or a transition.
Making your own thumbnails not only makes your videos look more appealing at a glance, but it also conveys a sense of professionalism.
Thumbnails don’t have to be complicated either. You can even make a template with a specific font and style to keep things consistent and on-brand. This is made especially simple by image creation tools like Canva. To learn more on how to use Canva effectively click here.
#8. Take part in the YouTube community
While you may not think of YouTube as a social network in the traditional sense, the platform does represent a thriving community in which users interact with content through profiles, “likes,” and comments.
If you ask us, it sounds very “social.”
As previously stated, any type of interaction with your viewers is viewed positively by YouTube. Engaging with your subscribers, if nothing else, can help you build a stronger connection with your audience. Pinning a top comment as a sort of personal note to your subscribers takes only a few seconds, as does “liking” comments.
Artzie Musik, for example, “likes” and responds to comments on its recent uploads on a regular basis. The channel’s creator communicates with subscribers on a regular basis to express gratitude and answer questions.
Therefore always make out time to respond and appreciate your followers and views.
#9. Use metadata to be recommended after watching a popular video
If you want to get more YouTube views, look at the most popular videos in your niche.
Begin by viewing your top competitor’s most popular video. (Sort their video library by “most popular.”)
The primary goal of YouTube is to keep viewers on the platform for as long as possible (so that they see as many ads as possible). As a result, the algorithm’s job is to provide viewers with one (hopefully appealing) video after another.
How To Get More Views On YouTube #10. Target Google Search Results
As previously stated, YouTube is absolutely smashing it in terms of SEO.
While you shouldn’t create content solely for search engines, you should promote your YouTube channel with SEO in mind.
Product reviews, how-to videos, and long-form (10+ minute) videos covering keyword-specific topics, in particular, tend to rank well in search engine results pages (SERPs). Consider how you can use your YouTube channel marketing to capitalize on a trending buzzword in your industry if you’re short on content ideas.
How To Get More Views On YouTube #11. Run a Giveaway or a Contest
A giveaway is something that YouTube users adore. Create a YouTube contest or giveaway to encourage people to subscribe to and interact with your channel.
To enter your contests, ask people to like your video, leave a comment, and subscribe to your channel.
For any social media contest, follow some of our best practices:
- Check that you are adhering to YouTube’s policies.
- Give away a brand-related gift: you want to attract more than just freebie seekers.
- Incorporate user-generated content and other non-traditional entry requirements to get creative.
#12. Cross-promote your own videos on YouTube
You’re probably covering similar topics on YouTube that overlap.
To get the most out of your older content, cross-promote it whenever possible
For instance, as a sort of call-to-action, you can include links in the description of a video and encourage viewers to check them out. Although the recent removal of YouTube’s annotation system may have disappointed some, linking in your description encourages viewers to watch your videos all the way through without clicking away.
#13. Promote your YouTube videos on all of your social media platforms.
#14. Embed your YouTube videos.
Some of the best places to promote your YouTube channel exists outside of YouTube.
For example, video content has been shown to increase conversion rates and decrease on-site bounce rates. Embed a video if you want visitors to spend more time on a product page or blog post.
How To Get More Views On YouTube #15. Run a paid YouTube ad campaign
With marketing, in general, becoming much more pay-to-play, you always have the option of increasing visibility through paid YouTube ads. YouTube has several ad formats to choose from: